From Screens to Streams: Women's World Cup Embraces Digital Future

Netflix Takes the Throne

In a ground-breaking move, Netflix has inked an exclusive deal with FIFA to broadcast the 2027 and 2031 Women's World Cups in the United States.

This marks a significant shift in the broadcast landscape, making it the first time any World Cup matches, male or female, will be streamed exclusively by a digital service.

The Paywall Dilemma

While this move opens up new avenues for streaming, there's a potential downside. Fans will be required to subscribe to Netflix to watch the games, raising concerns about the reach and growth potential of the Women's World Cup.

From Bundles to Separation

Historically, the rights to both the men's and women's World Cups were sold as a bundle in the United States. However, FIFA has recently split the rights, seeking to boost the visibility and commercial value of women's soccer.

Exclusive Content Beyond Games

"In addition to live coverage," FIFA states, "Netflix will produce exclusive documentary series," highlighting players and the rise of women's football worldwide.

Netflix's Sports Expansion

Although slow to venture into live sports, Netflix is swiftly expanding its presence. The Women's World Cup deal further cements its position in the sports industry.

Bidding Wars on the Horizon

The 2031 tournament host has not yet been determined, but the United States is expected to bid, potentially with Mexico as a co-host. Facing competition from the likes of China and European nations, the bidding promises to be fierce.